Posts Tagged ‘SEO’

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Onpage optimization: is a way of making your site search engine friendly by making your code compliant with search engine standards. This process will not increase your PageRank but will make it easier for search engines to know what your webpage is about. Thus, making it possible for search engines to send targeted traffic to your webpage.

The following is a checklist you should run through every time you create a new webpage:

File Name

The file name of a page is taken into account when search engine spider your website. You should therefore always try to use your main keyword in the filename (here: onpage-optimization.html). If you are using dynamic pages you could use mod_rewrite in the .htacces file to rewrite your file names and URLs.

Title Tags

The page title is what most search engines will show on their search result pages. It is vital that you make extra effort into getting this right and it should not (only) be the websites name.

Is your page title defined and is it containing your main keyword?
Is it short and does it describe the page content correctly?
Preferably 5-8 words.

Example:

Meta tags

Although most search engines don’t pay much attention to meta tags it is still important to add your meta tags for onpage optimization. Some search engines still use them to display your page in their lists. Try to make them different for every webpage.

Is your description defined and is it describing your content?
*Preferably a maximum of 25words in your description tag.
Are your keywords defined and do they also list misspelling and typos?
Are keywords not repeated more than 3 times?
Preferably 1-3 main keywords and 1 keyword phrase in your keyword tag.

Example:

Heading Tags

Right after your page title your heading tags are of most importance. Search engines use them to define the importance of your keywords. If you find your heading tags too big and use css to define how they look.

Make sure you are using only one <h1> tag.
Is your <h1> short and does it contain your main keyword?
Preferably your <h1> tag should match your page title.
Are your <h2> tags defined and do they contain variations on your keyword?
Could you be categorizing even more with <h3> tags?
Have you styled all heading tags using CSS to improve page design?

Example:

Plain Text

Spread out your keywords throughout the pages paragraphs (<p>) and repeat them a couple of times. Try not to make the text unnatural, because you still want people to be able to read it. Readability should be more important here than onpage optimization.

Are your keywords used at least several times?
Try not to have one keyword take up more than 5% of the total amount of words used.
Is your main keyword mention at the beginning of the page and at the end?
Preferably use a maximum of 7 repetition per word. Distribute 4 in the top third of the page and 3 in the bottom. Use at least every keyword in the first 7500 characters of the page.

Bold and Italic Text

A bold or italic word has more weight for most search engines. So try and use your main keyword in bold <b> and italic <i>. Please note that the use of <strong> and <em> instead of <b> and <i> does not matter. Google has stated that they treat this code exactly the same.

Image Alt Tags and Names

Search engines don’t just look at text they also take images into account. Try to Use Image Alt tags and name images using your main keyword.

Example:

Promotional Comments

Some search engines, like the Inktomi search engine, read comments in the “<!–” format. If you place a keyword rich paragraph after such a comment at the top of the page this could help keyword weighting and your keyword relevancy.

Example:

That’s the basics of Onpage Optimization. Once you’ve done this you can start with Offpage Optimization.

From : http://www.slowseo.com